Learning Agreement 

Learning Agreement

 

Name: Hope Harding

Course: BA (Hons) Fashion

Level: 6
Unit: Final Major Project
Unit Code: FSH651

Credit points: 60

Study hours: 600 hours

Tutors: Vicky McClenaghan, Esther Yarnold, Tiffany Smith, EJ Scott, and Alex Greatwich

 

Synopsis of study:

 

For my Final Major Project, I will be creating a lifestyle publication, titled Harding, with strong influences from creative pathways.

 

‘Harding is a magazine company which thrives on new creative talent, we bring the latest development in fashion, design and lifestyle through a blog, annual and inspirational, creative workshops.  We are honest, we are real, we are yours.’

 

For this project I am going to realise the magazine annual element of the business by researching talented artisans, quirky stores, interesting recipes, cool places and more to create a collection of innovative design to produce the Harding lifestyle annual.

 

An estimate of 100 pages of well designed layouts, beautifully shot photographs, inspiring stories and much more, Harding will be the annual displayed on coffee tables, cut and pasted onto mood boards, torn apart and kept in your notebooks for constant inspiration and loved page by page.

 

Harding annuals will be very tactile; the pages will be full of visual information and inspiration. With ideas on how to do up your new home, where to shop for the perfect accessories, what to do with your rainy day fund, Harding will present a new lifestyle to its readers - the Harding lifestyle. These annuals will be timeless, pieces written that will be relevant for years to come and they will be a constant source of inspiration.

 

Using multiple journalists, photographers, illustrators, graphic designers and more, Harding it’s self will be a collation of talent. Much like the talent in the pages, Harding is all about celebrating new and exciting things, from artisans and entrepreneurs to a new rug and short stories - we believe innovation and inspiration can be found in all things.

 

Harding is not superficial and so will not feature high styled fashion images, or where to buy the latest fashion trends but will explore its content in natural ways, with polaroid’s, and fast photography. None of our content will be shot in a studio.

 

I intend to give contributors as much creative freedom as possible when producing content for Harding. We are open to fiction and nonfiction, articles and interviews, illustrations and photographs, poems and recipes – anything done honestly and creatively.

 

Harding will explore the ideas of reading, seeing, doing, living and remembering something; having chapters on each of these subject areas for our readers to submerge themselves into. Being able to get lost in the world of Harding is one of our goals. Readers will be able to take a break from the stresses of life to read a fictional story, or become inspired in the kitchen with recipes – our aim is to be more than a coffee table accessory.

 

Method of Delivery:

Independent research and study on a group and individual basis, practical workshops, viewings, group and individual tutorials.

 

Aims:

 

A1 - To provide myself with the opportunities to exercise and enhance my knowledge and abilities in the development of a body of creative and technically competent work appropriate to my course aims and criteria at Level 6.

 

A2 - To provide opportunities for myself to learn from the increased complexity and rigour of creative production required for this unit.

 

A3 - To encourage myself to apply the advanced level of discipline and time-management, which are required during the unit.

 

A4 - To encourage myself to work independently, albeit with supervision, in the development of my work in a way, which reflects contemporary professional practice; I am also encouraged to work effectively as a team member where relevant to my project or subject specialism.

 

Learning Outcomes:

On completion of this unit I will be able to evidence that I have met the learning outcome at an excellent level

 

LO1 - Demonstrate the ability to apply specialist knowledge with rigor, understanding and creativity to produce a focused and contextually relevant Final Major Project.

 

LO2 - Demonstrate the aptitude to apply appropriate working methodologies, including the interweaving of concept and to manage the professional demands and complexities of practice in order to deliver an effective final major project.

 

LO3 - Demonstrate strong application of appropriate and/or various representation techniques, documentation and presentations to specialist and non-specialist audiences.

 

LO4 - Demonstrate application of strong work ethic that demonstrates critical understanding, of the ethical, social and cultural issues appropriate to your project and the wider industry, whether working independently or as part of a team. This will include strong translation of initial ideas and concepts into relevant outcomes.

 

Assessment Components:

 

For assessment I will produce a development blog, including mood boards and research into lifestyle magazines, leading to a finished magazine and supporting work. 100%

 

 

References:

 

Hearst Magazines UK, 2015. Country Living - Modern Rustic

 

Port Publishing Limited, 2015. Port Magazine

 

Pinterest: discover and save creative ideas. 2016. Pinterest: discover and save creative ideas. [ONLINE] Available at: https://uk.pinterest.com. [Accessed 09 January 2016].

 

DAZED LIVE | Dazed. 2016. DAZED LIVE | Dazed. [ONLINE] Available at: http://www.dazeddigital.com/artsandculture/article/10161/1/dazed-live. [Accessed 11 January 2016].

 

Second Home | What’s On. 2016. Second Home | What’s On. [ONLINE] Available at: http://secondhome.io/whats-on/. [Accessed 11 January 2016].

 

What’s On Archive - The Book Club. 2016. What’s On Archive - The Book Club. [ONLINE] Available at: http://www.wearetbc.com/whats-on/. [Accessed 11 January 2016].

 

The School of Life - Developing Emotional Intelligence. 2016. The School of Life - Developing Emotional Intelligence. [ONLINE] Available at: http://www.theschooloflife.com/london/. [Accessed 11 January 2016].

 

LS:N Global. 2016. [ONLINE] Available at: https://www.lsnglobal.com. [Accessed 09 January 2016].

 

Mintel: Global Market Research & Market Insight | Mintel.com. 2016. [ONLINE] Available at: http://www.mintel.com. [Accessed 11 January 2016].

 

Lynda. 2016. [ONLINE] Available at: http://www.lynda.com/member. [Accessed 11 January 2016].

 

Etsy - Your place to buy and sell all things handmade, vintage, and supplies. 2016. Etsy - Your place to buy and sell all things handmade, vintage, and supplies. [ONLINE] Available at: https://www.etsy.com. [Accessed 20 January 2016].

 

Fall for DIY - [ONLINE] Available at: https://www.fallfordiy.com [Accessed 20 January 2016].

 

Home - The Lavender Hill Company - Florists in Surrey. 2016. Home - The Lavender Hill Company - Florists in Surrey. [ONLINE] Available at: http://www.lavenderhillcompany.com. [Accessed 20 January 2016].